We believe a call from a journalist or podcaster isn’t something to fear, it’s something to get excited about! Appearing as a guest interviewee is a golden opportunity to share your knowledge and experience, be seen as a thought leader, and represent your business or organisation.
The phone in your pocket can be a powerful tool to share your ideas and connect with clients, customers and stakeholders. Here’s my tips and advice for getting a professional look.
There are more than 2.4m podcasts globally with established shows for almost every business interest and niche. Appearing as a guest on a podcast is one of the quickest and easiest ways to share your expertise and get known, liked and trusted.
So you are under pressure, you might be in a job interview. You might be in a board meeting. You might be taking part in a panel discussion. You might be going on TV or radio or taking part in a podcast. But unless you’ve prepared some things to say, you could find yourself telling a Titanicdote.
I’ve got a bit of a challenge on with somebody. I’m trying to convince them that having an opinion and sharing it is a really good idea.
Now you might be in the camp of: “Oh, no way. I’m not sharing my personal opinions anywhere or with anyone because that’s the recipe for disaster. That’s the road to ruin.”
I, however, believe you absolutely must share your opinions and your experiences and your thinking about things so that people understand what you stand for, who you are, and where you’re coming from.
Here’s a bit of how-to for you when it comes to speaking and presenting. It’s an advanced idea for sharing information. Even if you can’t deploy it straight away, at least you’ll know the theory of it.