“I’m no good at that” – challenging limiting beliefs and negative self-labelling at work
“I’m no good at that” – challenging limiting beliefs and negative self-labelling at work
There’s a phrase you’ll often hear in the workplace: “I’m just not good at that sort of thing.”
Sometimes it’s more specific, “I don’t do small talk” or “I hate speaking in meetings.”
And it’s frustrating to hear, especially when you’ve seen the same person light up when talking about their area of expertise.
Ask them about a problem in the supply chain or a piece of technical kit and they’ll speak with clarity, detail and passion. No hesitation. No second-guessing.
But ask them to contribute to a team discussion or start a casual chat at an event, and suddenly they shrink back.
They’ll tell you it’s not their thing.
They’ll tell you they’re not that kind of person.
So what’s going on?
In my experience, it usually comes down to two things:
Limiting beliefs: quiet, unchallenged thoughts people carry around about what they can and can’t do. The ones that say, “This isn’t me,” or “I’m not wired for that.”
Negative self-labelling: repeated out loud, often with a shrug. “I’m always late.” “I ramble when I talk.” “I’m no good with people.”
And over time, these stick.
They become part of someone’s professional identity, woven into how they see themselves and how others start to see them too.
But here’s the thing. In most cases, these beliefs aren’t rooted in truth, they’re just coping strategies.
A way of managing nerves. A bit of cover for social discomfort.
And when repeated enough, they start to set the limits of what someone believes they’re capable of.
Which is where the problem begins.
Because in a workplace context, these beliefs don’t just stay inside someone’s head.
They affect how they show up, how they contribute, how others engage with them… and ultimately how far they grow.
And that’s a challenge for any organisation trying to build confident, connected, collaborative teams.